How Plaid answers the challenge issued by the new book from Greg Hawkins and Cally Parkinson of Willow Creek: 2 of 100 ways Plaid gets stuff done

I was reading Willow Creek Repents (which I think is an unfair title) and was fascinated by the findings issued by a new book from Willow Creek. This lead me to watch the video by Greg Hawkins where he explains the point of the book.

Greg Hawkings

At the end of the video, he concludes:

Our dream is that we fundamentally change the way we do church. That we take out a clean sheet of paper and we rethink all of our old assumptions. Replace it with new insights.

At Plaid, we agree with this statement and believe that Plaid can assist ministries in this transformation.

Existing church software enables measuring discipleship through “participation”

Essentially, existing church management software reflects and promotes the “participation” model Hawkins describes. The software is focused on recording data that according the Hawkins does not contribute to discipleship.

For example, ChMS vendors are developing the “hottest” feature and churches are spending lots of resources to implement it. Check in or integrated attendance recording. That does not seem to be the place where innovation should be occurring.

The tools we use shape our thinking. If we do not change our church software, how we do church will not change.

Plaid answers the challenge issued by Hawkins and Willow Creek

Plaid is different. It does not record attendance. It measures “attention” or engagement of leaders towards its members.

Attendance shows how the members engage the church. A metric that Hawkins now questions and an assumption that Bill Hybles in fact says was a mistake,

Some of the stuff that we have put millions of dollars into thinking it would really help our people grow and develop spiritually, when the data actually came back it wasn’t helping people that much. Other things that we didn’t put that much money into and didn’t put much staff against is stuff our people are crying out for.

Plaid rather measures the engagement of leaders with members. Using attention data (what contact records they interact with inside the software: edit, add, comment, send email, organize into a list, etc.), we can help individual ministry practitioners discover who they “disciple”. Essentially, this is based on the idea found known as Dunbar’s number.

At Plaid, our quest is to give ministries new ways of measuring. I am not fool enough to think Plaid is a silver bullet, but I do believe that refactoring church software is one aspect of this change.

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Discover your community; online demographic research tools

Inspired by a post by Multi-site Revolution, here are the best online demographic research tools available.

  • Best Places - Very best data on neighborhoods. The interface is not great or intuitive. Search by address or zip. Find valuable data: People, Economy, Housing, Health, Crime, Climate, Education, Transportation, Cost of Living, Religion, Voting.
  • Yahoo Real Estate Neighborhoods - This is the best tool for ministries, search by zip code or address. Still provides only basic information.
  • Zillow - Great for real estate listings.
  • Dataplace
  • Free Demographics - It is free, but it is painful to use.
  • Neighboroo - Simple real estate data.
  • Mapping Religion In America - Not very detailed, but very interesting.

I spent lots and lots of time with data like this when I worked in South Minneapolis. It does not replace riding the bus, walking the streets, shopping in your community as a way to get to understand it. (I found riding a bike to be a great way to get to know my city.) However, it will tell you lots of things that you do not know about your community. Use this data as just one of the criteria for making decisions.

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Highrise Shared Contact Manager

37Signals will be launching a “shared contact manager” called Highrise. I of course have signed up, for me, this just affirms that putting a contact manager online is not such a bad idea.

Why they build it:

Knowing the history of a company’s past interaction with people is a great way to save time and make future conversations more valuable.

The scenarios they try to solve:

  • See all follow-ups scheduled for this week
  • Review Susan’s notes before calling her contact at the printer
  • Set a reminder to write Steve a thank-you note next Friday
  • Review all conversations I’ve had with Chris from Apple
  • Organize interview responses for potential candidates online
  • See a list of all the designers your company has hired in the past
  • Enter notes from a call with a potential client
  • See all the people your company knows at The New York Times
  • Schedule a follow-up sales call with Jim in 3 months
  • Review all the people tagged “Leads 2006”

After reading, this I believe the Plaid is a worthy product. Now if we can just get it into some testers hands.

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